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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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111389
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11138900.021
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1990-09-19
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BUSINESS, Page 84Business NotesCIGARETTESNot Out of the Picture Yet
Cigarette ads were banned from TV in 1971, but tobacco
companies are finding new ways to get their names on the screen.
Last week consumer-products giant Philip Morris, the world's
largest cigarette maker, for the first time broadcast commercials
designed to boost its corporate image. The ad, a tribute to the
Bill of Rights, makes no overt reference to smoking. Even so, the
Philip Morris name is almost synonymous with cigarettes, which
bring in about 65% of the company's total profits.
Archrival R.J. Reynolds has been mailing out videocassettes
containing commercials for its Now brand of cigarettes. The company
says all the tapes were sent to smokers who favor Carlton, a
competing brand, in an effort to win them over. But Matthew Myers,
staff director of the Coalition on Smoking or Health, contends that
RJR's "video loophole" could be used to circumvent Congress's
original goal of shielding youngsters from tobacco ads. While the
RJR tape is aimed at adults, Myers fears that such ads could creep
into videocassettes of teen movies.